
↳ 25 years of picking the right fight
PanpongVaravarn
Brand communications leader. Strategic storytelling, crisis communication and bilingual (EN–TH) localisation with clarity, creativity and cultural nuance.
001 — Career Portfolio
newest first
Renowned companies, agencies and startups — and now freelance, still pushing creative boundaries and shipping work that moves the business.
- 2024
Strategic Brand & Marketing Consultant
Tune Protect Thailand
Consulting across all stakeholders: brand engagement (internal & external), brand communications and brand governance, plus direction for PR, customer and crisis communications.
- 2021
Global Brand & Creative Manager
Amadeus IT Group SA
Built comprehensive brand strategies that resonated with target audiences and drove loyalty; led digital campaign design and execution across social, email and web.
- 2018
Director of Corporate Brand & Communications
Kiatnakin Phatra Bank
Developed and fostered the Group brand's strength with Corporate Communications, Marketing Communications and business units across owned digital and traditional channels.
- 2010
Asia Pacific Regional Brand & Creative Manager
Amadeus Asia
Drove regional brand awareness and engagement from the APAC office, working with global and regional stakeholders on campaigns aligned to strategic objectives.

002 — Education
Not exactly the teacher's ideal student, but a relentless learner. Not streamlined — it shaped the way I see and process the world.
- 2006
MSc in Management in IT
KMITL, Bangkok
- 2001
MSc in Computer Studies
University of Essex, Colchester
- 1999
BA in Political Science (International Relations)
Chulalongkorn University, Bangkok
003 — Skills & Competencies
- Marketing
- Digital Marketing
- Brand Development
- Brand Design
- Brand Management
- Corporate Communications
- Strategic Internal Communications
- Public Relations
- Marketing Communications
- Project Management
- Presentation Design
- Public Speaking
- Event Management
- Application Development
- Website Development
- UI/UX in Application
- Web Design
- Graphic Design
- Video Post-production
- Project Management
- People Management
Thai
Native
Professional in both spoken and written language.
English
Proficient
Proficient in both spoken and written language.
004 — Get in touch
Thank
you!
For getting to the bottom of the page — happy to provide further references or answer any inquiries. I'm even available for idling chat :P
All the best, Nord
- +66 (0) 8 9693 6191
- panpong@gmail.com
- panpong@outlook.com
- @whynord on social media
- whynord.net ↗
